37 DegreesTM is an innovative system of technology first utilised in a campaign for Pedigree Adoption Drive that allowed cinema-goers to experience different sides of the same narrative in a whole new way.

37 DegreesTM polarizes separate 2D images so that two images can be seen simultaneously depending on the viewer’s chosen perspective.

This technology has eliminated the need for split screens or playing out points of difference one after the other, and can show two sides of the same story on the same screen at the same time.

We are the patent holders on this technology and have delivered over 1 million pairs of glasses internationally.