We worked with BWM Dentsu, The ALS Association and Lyrebird to develop ‘Project Revoice’.
This groundbreaking initiative introduces a breakthrough in speech technology for people living with ALS (Motor Neuron Disease), enabling those who lose the ability to talk, to continue speaking in their own authentic and personal voice.
To launch the initiative, Project Revoice has given Pat Quinn, co-founder of the ALS Ice Bucket Challenge, his voice back. Pat did not record (or bank) his voice before ALS robbed him of his ability to speak. Using the footage from his many Ice Bucket interviews, the team were able to re-build his voice.
In the past, people with ALS could use pre-recorded messages to communicate, but we worked with Canadian software partner ‘Lyrebird’ to create a complete voice clone. This allows Pat to speak freely and naturally in his own voice, rather than a ‘machine’ voice, when linked to his eye tracking assistive technology. The man who gave ALS a voice now has his own voice back.
Creating the best quality voice requires hours of recorded speech, a luxury most current sufferers don’t have - so it was urgent to build a platform that allowed anyone to store their voice, while they still could. We worked with Space66 to make a website for ALS sufferers to record and store in the cloud, as easily as possible. Project Revoice is now working to encourage MND and ALS communities around the world to record their voices so they can be digitally recreated in the future using this innovative new voice cloning technology.
Says Pat Quinn, co-founder, ALS Ice Bucket Challenge: “ALS takes and takes and takes. This time I will take something back! For those living with ALS to know that they can still speak freely in their own voice,even after ALS takes it away, will transform the way people live with this disease.”
2018 Cannes Lions - Grand Prix For Good
2018 Cannes Lions - Gold - Creative Data Lions, Data Technology
2018 London International Awards - Gold - Digital - Innovative Use of Digital
2018 London International Awards - Gold - Medical - Innovation
2018 London International Awards - Gold - Digital - Public Service/Social Awareness
2018 London International Awards - Gold - Health & Wellness - Innovation
2018 London International Awards - Gold - Radio & Audio - Innovative Use of Radio & Audio
2018 London International Awards - Gold - Radio & Audio - Public Service/Social Awareness
2018 London International Awards - Gold - The NEW - Creative Use of Data
2019 AWARD - Best In Show
2019 AWARD - 8 x Gold
2019 D&AD - Black Pencil - Digital Design
2019 New York Festival - 2 x Grand Prix, 3 x 1st Prize
2019 Webby - Winner - Social – Experimental & Innovation
2019 Webby - Winner - Best Use of Machine Learning
Tobii Eye Tracker 4C